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Ready to Transform Your Planned Giving Program?

Stop guessing what resonates with your donors. Get strategic, proven approaches to persona development, messaging, and donor engagement that convert legacy intentions into transformational gifts.

🎯 Perfect for Crescendo Conference Attendees

Take the insights from today's session and turn them into actionable strategies for your organization.

  • Free 30-min consultation   

  • Nonprofit specialized

Choose Your Growth Path

Whether you need a complete strategy overhaul or targeted support in specific areas, we have the expertise to help your marketing thrive.

 

 

Customer Persona Development

Stop guessing who your ideal customers are. We'll help you create detailed, research-backed personas that drive targeted marketing strategies.

  • Age, demographics, and motivation analysis

  • Communication preference mapping

  • Customer journey development

  • Segmentation strategies

Build My Personas

 

 

Power Claims & Messaging

Craft compelling value propositions that resonate with your target audience and inspire them to take action with your brand.

  • Impact statement development

  • Emotional trigger identification

  • Brand messaging framework

  • Multi-channel adaptation

Craft My Message

 

 

Product Marketing

Strategic marketing guidance to position and promote your products effectively, ensuring maximum visibility and customer engagement.

  • Product positioning strategy

  • Marketing campaign development

  • Channel optimization

  • Performance measurement

Optimize My Marketing

 

 

Copywriting Services

Professional copy that converts prospects into customers. From landing pages to direct mail, we write words that inspire action.

  • Website copy optimization

  • Direct mail campaigns

  • Email sequences

  • Brochure and collateral

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Get Professional Copy

 

 

Marketing Consulting

Comprehensive marketing strategy that aligns with your mission and drives sustainable growth in your business.

  • Marketing strategy development

  • Campaign planning & execution

  • Performance tracking & optimization

  • Team training & support

Get Strategic Guidance

 

 

Working Genius Assessment

Get the most out of your team by discovering their individual Working Geniuses. This assessment helps improve team dynamics and workflows, resulting in improved outcomes for your projects.​

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Plan a Workshop

Most popular

"On Belay has become a key contributor to one of my company's primary marketing initiatives. They are thorough in their research and present core concepts in a clear, compelling way, all while keeping in mind our overarching strategic objectives. Additionally, they are extremely responsive and reliable, consistently meeting deadlines with on-point deliverables. I'm glad to have On Belay on our team!"

Jennifer Gaglione

Sr. Director

LegalShield

"Russ and his team are some of the best in the business. He knows all the questions to ask and is very responsive. I wouldn't want to work with anyone else. Thanks so much! Truly Amazing!"

Jeffrey Greene

CEO

Twenty-Four Analytics

"Compelling, inspiring, and evocative story-telling, that is what you will experience if you have the pleasure of working with On Belay. Every week, their wonderful scripts led to compelling and meaningful programs. If you need professional, gifted writing, On Belay is your team!"

Trey Morris

Chief Marketing Officer

Boenker Group

Ready to Get On Belay?

Stop climbing solo. Let's secure your marketing strategy with proven approaches and watch your fundraising growth soar.

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Free Strategy Session

30-minute consultation to assess your current marketing and identify growth opportunities.

Quick Call

Prefer to talk first? Call us directly to discuss your specific needs and challenges.

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AI Path to Donors Presentation

Get our AI Path to Donors Presentation Free - discover how AI can transform your marketing outreach.

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