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Russ Shumaker
Mar 31, 20215 min read
Instagram vs Facebook: The Main Differences You Need to Know
Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...
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Russ Shumaker
Apr 30, 20206 min read
5 Winning Real Estate Advertising Strategies
Real estate market behavior is notoriously hard to predict. Prices rise and fall based on external factors that are outside the control...
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Russ Shumaker
Jan 31, 20201 min read
Integrated Marketing Strategies
Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...
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Russ Shumaker
Aug 31, 20197 min read
6 Facebook Retargeting Strategies to Test
With around 20% of the market, Facebook is the second-largest player in the digital marketing space, behind only Google. It's a...
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Russ Shumaker
Dec 1, 20183 min read
How to Use Geofencing for Recruiting
As seen on Hearst Bay A recent headline in the Chicago Times read “Milestone for U.S. job market: More openings than unemployed.” Around...
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Russ Shumaker
Sep 30, 20185 min read
Optimize Your Winery Website to Attract More Tasting Room Visitors
As Seen on Hearst Bay A decade ago, trips to wine country started with a stop at a visitor center along the highway. Tourists and...
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Russ Shumaker
Feb 1, 20182 min read
Why Every Small Business Needs to be on Yelp
Whether your business is selling a product or a service, an online presence is vital if you want to maximize your growth. Putting your...
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Russ Shumaker
Dec 1, 20171 min read
A Quick Thought About Creativity
Sometimes the act of creation is just as important as what is created. This is certainly true when it comes to creating value, vision,...
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Russ Shumaker
Aug 1, 20171 min read
A Conductorless Orchestra?
A conductor-less orchestra sounds about as plausible as a manager-less company. And yet, the Orpheus Chamber Orchestra in New York City...
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